Commissions and Campaigns
Y.A. has been commissioned for impactful campaigns that blend poetry with social advocacy. Her work often spotlights issues of identity, belonging, and representation, using the power of spoken word to amplify unheard voices. From brand collaborations to community-focused projects, Y.A.'s poetic voice brings emotional resonance and cultural nuance to every campaign she’s part of. Y.A's collaborations highlight her ability to infuse corporate messaging with emotional depth and cultural resonance, making her work a standout example of how poetry can raise awareness, advocate, champion campaigns and elevate brand storytelling.
#NameTheBias
Yasmin Ali (Y.A) played a pivotal role in the #NameTheBias campaign by People Like Us, which spotlighted the systemic issue of name-based discrimination in UK workplaces. Her powerful poem, "What’s in a Name?", served as the centerpiece of a stark black-and-white film illustrating how ethnic minority names can hinder employment prospects and career progression. The campaign, launched on Ethnicity Pay Gap Day, was showcased at events in both the House of Lords and the Houses of Parliament The initiative garnered widespread attention, featuring in prominent publications and sparking national conversations about workplace equity and the need for mandatory ethnicity pay gap reporting.
Dove
This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors.
Creating Opportunity
-Fox Agency
Y.A. (Yasmin Ali) collaborated with Fox Agency on their "Creating Opportunity" brand film, crafting and performing a compelling spoken word piece that encapsulates the agency's people-centered ethos. In just sixty seconds, her lyrical narrative conveys Fox Agency's mission to empower individuals and transform ideas into action.
We Will Dance Again
-Yatch Week
We Will Dance Again become a viral hit on The Yatch Weeks Facebook page as an uplifting and powerful spoken word piece created for the company in response to the pandemic.
DEI Innovation
-SNAP INC
Y.A created an exceptional poem for SNAP's DEI Summit. This piece was commissioned to raise awareness on the need for more opportunities, diversity and equity in the tech industry as part of the ACT Report campaign and was also shared in the House of Commons.
Middle East Winter Tour 2025
-Four Seasons
Our Secret Lab commissioned a spoken word piece and voice over for the Four Seasons Middle East Winter Tour
50 Years of Hip Hop Icons Concert
-Money 2020
Y.A hosted the Money 2020 Hip Hop ICONS concert in Las Vegas and performed a commissioned ode to Hip Hop poem to open for the legendary Grand Master Flash.
Human X Machine
-Money 2020
Throughout 2024 Y.A and Woodzy produced and created 911 poems and 1822 voice overs as part of the Money 2020 Europe and US Conference as "Speakers gifts" for guest speakers and delegates.
#NameTheBias billboards
Fox Agency- Creating Opportunities
Fox Agency- Creating Opportunities